Effective, Affordable Marketing Tools for Real Estate Agents

August 15, 2009

Dear Real Estate Agent,

Shortly before I sat down to write this, the National Association of REALTORS® released their second quarter home sales statistics. 129 out of 155 areas reported lower median existing single-family home prices in comparison with the second quarter of 2008, though 26 areas had price gains.

I imagine, wherever you are, this news means that you will continue to scrutinize every business expense. Ensure that every penny you spend is a penny spent wisely. Yet, if you’re smart, you’ll also continue to market yourself. You’ll realize that you have an incredible opportunity now – while many other real estate agents are hunkered down, retreated from their prospects and past clients – to build your real estate business and poise yourself for even greater success once the real estate market rebounds.

I’m here to help. With incredibly effective (test-driven and proven by my real estate agent clients, just like you) and surprisingly affordable marketing tools. Like blog articles, so that you can generate leads online, without having to spend hours each day researching and writing articles that your prospects would want to read. And print & e-mail newsletters, for you to keep in touch with current and past clients, or develop relationships with a farm list.

I’d like to personally welcome you to CMRealEstateMarketing.com. Please, take off your coat and stay awhile. Feel free to explore – in addition to our for-sale marketing tools we also offer a number of free articles and other resources (including 2 new e-books). And, I’d love for you to join the discussion on my blog. (To access free articles and comment on the blogs, please create a free account.)

Helping Real Estate Agents Stand Out from the Crowd

Throughout the site, you’ll find one common theme: standing out from the crowd – that’s precisely what I’m here to help you do.

Because, did you know that there are 1.2 million real estate agents in the U.S.? Standing out from that crowd can be a real challenge! Yet, it’s ever more important in today’s tight market. Our easy, affordable marketing solutions will help you stand out from the crowd – to generate more leads, convert more clients, and keep more repeats and referrals. To win.

Generate. Convert. Keep. WIN.

“I want to close more deals,” one Realtor® told me the other day, “but how do I get more client?” "Well," I said, "you could

• Hope and pray – nope
  
• Stand on the street corner with a cardboard sign – no way
  
• Spend all day cold-calling FSBOs and expired listings – I don’t think so
  
• Find an integrated marketing solution – aha!"
  

"I’m already good at getting leads,” another real estate agent said, “but I can’t seem to convert those leads into clients.”

When we met at a conference last month, one agent said, “I can generate leads, and convert them into clients, but I can’t seem to get my clients to refer me to their friends and family.”

Our easy, affordable marketing solutions can help.

• Generate more leads
  
• Convert more leads into clients, and
  
• Keep more past clients as repeat customers and referrals
  

As you explore the site and continue to think about using our marketing tools to help you build your business, you may have questions. Please call me at 480-987-7958 or e-mail me at molly@cmrealestatemarketing.com; whatever your question, I am happy to help.

So, again, please make yourself comfortable. I look forward to walking with you on your path to even greater success!

Molly Castelazo

Join Our Email List