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Real Estate Marketing Blog – 6 Tips for Using Twitter to Build Your Real Estate Business

October 2, 2009

REALTOR.com® Blogs

Real Estate Marketing Blog: TwitterIn this post I give an overview of the funny-named microblogging service that has taken the world – even the business world – by storm. Learn what @username means, what a hashtag is and what RT stands for. Plus learn 6 tips for using Twitter to build your real estate business.

Real Estate Marketing Blog – Where Have You Been All My Life?

Real Estate Marketing BlogIt’s been almost two months since I last wrote a post for www.CMRealEstateMarketing.com.

What AIDA Can Do for You

Real Estat Marketing Blog - AIDA

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The Good, The Bad, and The Ugly #2

Real Estate Marketing Blog: The Good, The Bad, and The Ugly #2

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Honey – I Am Having A “Business”

Having a Real Estate Baby, er, Business

October 16, 2007 by Sheri McConnell

This blog post is so good -- and so relevant to me personally right now I just had to “re-blog” it (with Sheri’s permission, of course). Enjoy!

Spam, Part II: What You Don’t Know Can Hurt You

Spam: What You Don't Know Can Hurt YouLast Thursday I opined on the question “What is spam?” I said I would blog this week about the CAN-SPAM Act (what you don’t know can hurt you). The fact is, no matter who you are or what you do, if you ever send e-mail to prospective clients (leads) you should be on the up-and-up regarding spam.

Passed in 2003, the CAN-SPAM Act (formally Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003) sets guidelines for e-mail marketing. If you don’t obey the law, you could get into legal trouble or (perhaps even worse) get your name, address, and/or website domain (yourwebsite.com) blocked completely by the major Internet service providers (which largely control the flow of e-mail).

The Good, The Bad, and The Ugly: Inaugural Edition

Real Estate Marketing Blog The Good, The Bad and The Ugly

 

Welcome to the inaugural edition of The Good, The Bad and The Ugly. Today I’ve got a direct mail postcard. I’ve taken out the agent’s name, photo and contact information.

Real Estate Marketing Postcards

What is Spam?

SpamI’ve been on Twitter for about two weeks now and have built up a small-but-respectable following. Today, I sent a direct message (not a public Tweet) to all of my followers. This was the message:

Only 2 more days to save 25% -- Realtor Marketing Strategies Ebook! www.cmrealestatemarketing.com/real-estate-marketing-strategies

I got a direct message back from one guy who said, “Thanks for the DM spam, I appreciate it.”

It caught me off guard because getting out there and marketing my services is way outside of my comfort zone anyway, and the thought of being labeled a “spammer” really makes my blood run cold. Had I become the dreaded s-word?

WIIFM: 5 Letters That Can Change Your Life (Or At Least Your Business)

When I begin working with a new real estate agent client, invariably one of the first things I ask my client to do is to give me her “spiel” -- to pitch me as if I were a prospective client of hers.

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