Blogs

Research has proven time and again that those businesses that market themselves in economic hard times do drastically better than competitors who cut back on marketing.

. . . continued from yesterday’s Measure Twice. Succeed Always.  Part I

My dad is a carpenter. It’s not his career, but it’s his passion. I can remember standing at his workbench as a little girl hearing him say, “Molly, every good carpenter knows: Measure twice. Cut once.”

I was on hold yesterday with the bank – waiting to speak with a customer representative. Instead of playing annoying elevator music while I held, the bank decided to do some good ol’ marketing. They told me about how they’re listening to the voice of the customer (me, I presume) – and have designed a whole slew of wonderful products to serve me better.