There’s No Such Thing as a Stupid Question

Start your print or email newsletter subscription in 3 easy steps!

1) Create your cmrealestatemarketing.com account and your order profile

Create your account

• Click on the “Client Login / Account” button in the top right-hand corner of the page.
• Click on the “Create new account” tab.
• Once you’ve received the e-mail with your temporary password, login and create a new password.

Create your order profile

• To upload your file attachments, from your account page, click on “Create your profile” or click “Order Profile” then the “Edit” tab.
• If you want us to print and mail your newsletters, upload your contact address list – .xls, .csv, or .txt file. We recommend that you format your file like this (click here for an example).
• Upload your logo – .jpg, .png, .gif files, maximum 1 MB.
• Upload your photo – .jpg, .png, .gif files, maximum 1 MB.
• Upload an image for your Featured Listing (“Property of the Month”) – .jpg, .png, .gif files, maximum 1 MB).
• Remember to click the “Save” button to upload your files to the server!

2) Choose your newsletter and enter your customization information

Choose the newsletter you want to purchase

• If you already know which newsletter you’d like to purchase, head straight to the store.
• If you’d like to explore our different print newsletter and email newsletter designs, check out our newsletters page.

Enter your customization information

• Go to the page of the newsletter you want to purchase (get there from the store).
• From the drop-down boxes, choose your customer address list file (if we’re printing and mailing your newsletters), your logo file, your photo file, and your Featured Listing (“Property of the Month”) file. To add additional files, click “Add files.” What’s required? Click here to find out.
• Enter your customization information. You can enter, some, all, or none of the information. Why customize? Click here to find out.
• Enter the date you would like us to send you your newsletter (or mail them for you, if you’re having us do that). We’ll then send your newsletters on that same day every month (or the nearest business day). Please don’t pick a date in the past or a weekend – and give us at least three business days from today’s date. If you’ve chosen the file-only print newsletter option, we’ll send your newsletter to you in PDF format by e-mail on or before the date you select.
• Tell us how many contacts are on your address list so we can calculate your print and mail charges. If you don’t want us to print and mail your newsletter, please enter “0.”
• When you’re done, click “Add to cart.”

3) Review your order and check out

• After clicking “Add to cart” you’ll be able to review the order(s) in your shopping cart. If everything looks good, click the “Checkout” button.
• Enter your billing information.
• If you have a coupon code, enter it here.
• Please review our terms and conditions. If you agree, check the box. if you have any questions.
• Our payments are processed through PayPal. You don’t need a PayPal account – you can pay with Visa, MasterCard, Discover, American Express, eCheck, and PayPal.
• Once you’ve entered you’re information, click the “Review order” button; you’ll have a chance to review your order before you submit it for payment.
• If everything looks good, click the “Submit order” button to be taken to PayPal to pay. As soon as you’ve finished paying through PayPal, you’ll be brought back to our site.

It's that easy!

After you’ve made your purchase, we’ll get right to work putting together your customized newsletter. You can check up on us through your Account page (click the “Orders” tab). If you’ve signed up to have us print and mail your newsletter, as soon as that’s done, we’ll send you a confirmation e-mail. If you signed up for the print newsletter file only, or an e-mail newsletter, we’ll send it to you via e-mail within three business days of your order.

In the future, on the same day of each month we’ll bill you via whatever payment method you chose and print and mail your newsletter (or simply e-mail your newsletter file to you, if you signed up for the print newsletter file-only option or have purchased an e-mail newsletter). If we mail your newsletters for you and you’d like to add new contacts to your address list, please e-mail them to us at least one week before your newsletter is scheduled to print (we’ll send you a reminder e-mail for your convenience).

If you’ve already created your account, log in by clicking on the “Client Login / Account” link on the upper right-hand corner of the page. You’ll be prompted to enter your username and password.

If you haven’t yet created an account, click on the “Client Login / Account” button in the top right-hand corner of the page. Click on the “Create new account” tab. Once you’ve received the e-mail with your temporary password, login and create a new password.

If you forget your username or password, click on the “Request new password” tab. Enter your username or your e-mail address and we’ll e-mail your username and a temporary password. Once you’ve received the e-mail with your temporary password, login and create a new password.

It’s easy! If you’d like to explore the e-books we offer, visit our Resources page. Once you’ve decided on the e-book that you’d like to buy, head to the Store.

Next, add the e-book to your cart. After clicking “Add to cart” you’ll be able to review the order(s) in your shopping cart. If everything looks good, click the “Checkout” button. Our payments are processed through PayPal, but you don’t need a PayPal account – you can pay with Visa, MasterCard, Discover, American Express, eCheck, and PayPal. As soon as you’ve finished paying through PayPal, you’ll be brought back to our site. You'll be able to download your e-book from your Account page (under the View tab, click on the "Click here to view your file downloads" link). Contact us with any questions.

To access one of our many free articles, visit the Resources page and find the article title that you’d like to read. Click on the “Sign In to Access (It’s Free)” button below the title. If you haven’t already created an account, you’ll be asked to do so. Once you have an account, you’ll be able to access any of our free resources. (To learn how to create an account, click here.)

Marketing has gotten a bad rap – think Madison Avenue ad men and the toy commercials that make your kids absolutely nuts. While there is that kind of marketing out there, at its core marketing really means something quite simple: communicating your message. Traditionally, it’s a message about your service or your product. But marketing can also mean communicating other messages – giving your prospects the kind of information they want and need, for example.

So Castelazo Marketing Ltd. offers a combination of both. We offer “traditional” marketing materials – direct mail letters, postcards, and websites – that tell your prospects about the benefits you offer your customers and why your service is better than the next guy’s.

We also offer “informational” materials – newsletters, blogs and web articles – that are designed to give your customers and prospects the kind of up-to-date, relevant, helpful information about buying and selling real estate that they crave.

The key to successful marketing is connecting with your prospective customers. Yet if you’re like most real estate agents, you neither specialize in – nor have time for – marketing yourself to your prospects.

That’s where Castelazo Marketing Ltd. comes in. We help you stand out from the crowd.

We specialize in marketing solutions that communicate your message to your prospects and connect with them emotionally. That means more leads, more clients, and more referrals.

There are three important elements that make a successful marketing campaign:

1. It speaks to the target audience
2. It communicates benefits rather than features
3. It motivates the audience to action

If a marketing campaign achieves those three elements, it will be successful.

But it takes a special kind of marketing campaign to achieve those three elements. The design and content of the marketing materials have to be relatable for the prospects you’re targeting. The content has to be written in such a way that it communicates how your service will solve your prospects’ problems or help them achieve their dreams.

That’s why an under-designed, under-written, off-the-shelf marketing campaign just won’t do.

That’s what makes Castelazo Marketing Ltd. so different. Our competitors might sell newsletters or letters or postcards – but they sell them as off-the-shelf commodities. We offer customized marketing campaigns that will get you more deals.

And not only are we customizing the product for the agent, we’re also customizing it for the recipient (e.g. addressing the recipient by name, designing specific products for buyers, sellers, FSBOs, etc.) – which off-the-shelf companies don’t do.

• The “other guy” offers recipes and stale, generic articles. We offer timely, relevant, area-specific content – the kind your prospects want to read. Some of our most recent article titles include Underwater? How to Deal and 5 Steps to Smart Foreclosure Investing.
• We position you as the real estate expert your contacts will turn to – for up-to-date information on your local real estate market and helpful tips on buying and selling. The “other guy” positions you as an expert on baking pies and tending a garden.
• The “other guy” charges customization fees or requires you to do all the work to make the newsletter/blog/mailer/website your own. We do all that for you, at no extra charge.
• We print, fold, address, stamp and mail your newsletters, letters and postcards for you if you want it (after all, you’re busy enough). With the “other guy,” you’re on your own.

No. If you don't want us to print, address, and mail your newsletter for you, then there's no need to upload your contact list. We can simply send you the electronic newsletter file each month so that you can print, address, and mail the newsletters yourself – or we can send you an e-mail ready file if you prefer that over "snail" mail. It’s completely up to you.

If you do choose to have us print, address and mail your newsletters, of course we’ll need the list of contacts that you would like us to send the newsletters to. But rest assured, the security of your contacts’ information is very important to us. To read about how we safeguard that security, visit our Privacy Policy page.

We actually don't require that you include any of the customization information. Of course, if you would like us to print and mail your newsletters for you, you'll have to upload your list of contact addresses. If you prefer that we simply e-mail you a pdf version of your newsletter, we'll do that. But we do highly recommend that you upload your photo, logo, and an image for the "Property of the Month" section. Read on to find out why our customization options will help you stand out from the crowd – and close more deals.

No. We can send your print or email newsletter without any customization. But we highly recommend that you take the few minutes required to upload your photo, logo and "Property of the Month" files and enter your customization information. Why? Read on. . .

When you personalize the newsletter, you make it your own, so you can take full advantage of all the benefits our service offers – like separating you from all the other real estate agents competing for clients in your area and positioning you as the expert in your prospects’ minds.

• By adding your contact information you make it easy for your prospects to get in touch when they’re ready to buy or sell.
• By adding your photo you become a human being, someone your prospects can relate to – not just another faceless agent.
• By adding your logo you create brand recognition for your company.
• By adding the city/metro area for which you’d like “Market Update” statistics prepared you allow us to make your newsletter as relevant as possible to your prospects.
• By adding a featured listing for the “Property of the Month” section you make it easy for your prospects to imagine you selling their house or helping them buy their dream home.
• By answering our Get to Know. . . questions you let us tell your prospects about you – and all the reasons why you’re the agent they should choose to help them buy or sell their home.

Your privacy is important to us. We've provided a notice explaining our online information practices, the choices you can make about the way your information is collected and used, and how we secure your information. Click here to read our Privacy Policy.

Yes. On the same day of each month we’ll bill you via whatever payment method you chose and print and mail your newsletter (or simply e-mail your newsletter file to you, if you signed up for the newsletter file only). If you decide to cancel your subscription, please e-mail us at least two weeks before your newsletter is scheduled to be sent.

If you decide to cancel your subscription, please e-mail us at least two weeks before your newsletter is scheduled to be sent.

If we mail your newsletters for you and you’d like to add new contacts to your address list, please e-mail us us at least one week before your newsletter is scheduled to print (we’ll send you a reminder e-mail for your convenience). Feel free to send your new contacts in an .xls, .txt, or .csv file. For formatting guidelines, click here.

Our payments our processed through PayPal, but you don’t need a PayPal account – you can pay with Visa, MasterCard, Discover, American Express, or eCheck, or you can use your PayPal account.

As soon as your order is complete, we’ll get right to work putting together your customized newsletter. You can check up on us through your Account page (click the “Orders” tab). We’ll send your newsletter file to you in PDF and Publisher format via e-mail within three business days of your order.

As soon as you've paid, you'll be able to download your e-book from your Account page (under the View tab, click on the "Click here to view your file downloads" link). Contact us with any questions.

• If you’ve purchased a monthly newsletter subscription with our print and mail services, we’ll get right to work putting together your customized newsletter. You can check up on us through your Account page (click the “Orders” tab). We’ll print and mail it on the date you’ve chosen and send you a confirmation e-mail for your peace of mind (we’re big on that here). In the future, on the same day of each month we’ll bill you via whatever payment method you chose and print and mail your newsletter. If you’d like to add new contacts to your address list, please e-mail us at least one week before your newsletter is scheduled to print (we’ll send you a reminder e-mail for your convenience).
• If you’ve purchased a monthly newsletter subscription, file only (no print or mail service), we’ll get right to work putting together your customized newsletter. You can check up on us through your Account page (click the “Orders” tab). We’ll send your newsletter file to you in PDF and Publisher format via e-mail on or before the date you’ve chosen. In the future, on the same day of each month we’ll bill you via whatever payment method you chose and e-mail that month’s newsletter file to you.
• If you’ve purchased an e-book, as soon as you've paid, you'll be able to download your e-book from your Account page (under the View tab, click on the "Click here to view your file downloads" link). Contact us with any questions.