Marketing Tools for Realtors
We’re Not Your Average Marketing Company.
Find Out Why We Stand Out.
At Castelazo Marketing, Ltd., our clients know us for our personal service. We’re not your average faceless newsletter publishing, postcard printing, marketing services company. When you call us, you won’t spend a second in a phone tree finding the “right customer service agent.” When you order, we’ll get right on your job – personally. And when we work on your custom newsletter, we’re human beings writing for another individual, unique human being – and that shows.
Why Real Estate Agents Trust Castelazo Marketing Ltd.
With effective and affordable marketing solutions from Castelazo Marketing Ltd. you can:
- Generate more leads;
- Convert more leads into clients; and
- Keep more past clients as repeat clients and referrals.
We measure the effectiveness of our marketing solutions in increased leads, sales and referrals. And, judging from our clients’ stories – our effectiveness is out of this world!
- Castelazo Marketing Ltd. started writing Adam’s blog in January of 2008. Hits to his website quickly picked up and his blog soon had 1,500-2,000 regular readers each month. In February, Adam got a call from a journalist at Phoenix Magazine – the reporter had been following Adam’s blog and said, “You’re clearly an expert on Phoenix-area real estate. Can I feature you in my article about the real estate market and economy in Arizona?” Of course, Adam said yes and the rest, as they say, is history. . .
- When Angie first signed up for our newsletter service, she was skeptical. $79 plus printing and mailing costs was a lot for the newbie agent – getting started in one of the worst real estate markets in recent memory. Three months after we first began writing, printing, and mailing her newsletters she sent us this note: “Dear Molly and Christene: As you know, it took a lot of convincing to get me to try your newsletter service. Now, all I can say is thank you, thank you, thank you. One contact – I got her name off of an open house registry – called me the other day and said that she had been reading my monthly newsletter faithfully and that she was ready to buy and wanted me to be her agent because I was clearly an expert in helping buyers in our area. That deal alone will pay for more than two years of the newsletter service! Well worth it, obviously!!”
Get to Know Molly Castelazo, Our Founder and Chief Writer
Our founder, Molly Castelazo, is a writer by trade – and by nature – it’s engrained in every fiber of her being. She puts her passion to work for Castelazo Marketing Ltd. writing tips, news, how-to’s – everything real estate. In fact, she’s been writing about real estate – in blogs, newsletters, websites, articles, and direct mail – for many years now. She talks frequently with the top real estate minds in business and academia – and works for some of the most successful real estate agents around.
So when you hire Castelazo Marketing Ltd., you’re not hiring just another newsletter publishing, website content generating, postcard mailing, or marketing services firm. You’re hiring experts in written communication, marketing, and real estate – three areas of expertise you need to stand out from the crowd.
Molly has proved over and over again her ability to generate industry-beating results for her clients. One of her real estate clients sold more homes in the first half of the crummy 2008 market than in any year before! Another client is frequently quoted in newspapers and magazines, including the prestigious Phoenix Magazine, thanks in part to the blog Molly ghostwrites for him. Still another got incredible response rates – 4 percent (double the industry standard) – from Molly’s direct mail postcard campaign.
Put Molly’s knowledge, experience, and expertise to work for you today.
Castelazo Marketing, Ltd. Real Estate Marketing Experts
What is Marketing?
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Marketing has gotten a bad rap – think Madison Avenue ad men and the toy commercials that make your kids absolutely nuts. While there is that kind of marketing out there, at its core marketing really means something quite simple: communicating your message. Traditionally, it’s a message about your service or your product. But marketing can also mean communicating other messages – giving your prospects the kind of information they want and need, for example.
So Castelazo Marketing Ltd. offers a combination of both. We offer “traditional” marketing materials – direct mail letters, postcards, and websites – that tell your prospects about the benefits you offer your customers and why your service is better than the next guy’s.
We also offer “informational” materials – newsletters, blogs and web articles – that are designed to give your customers and prospects the kind of up-to-date, relevant, helpful information about buying and selling real estate that they crave.
What Makes Good Marketing?
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The key to successful marketing is connecting with your prospective customers. Yet if you’re like most real estate agents, you neither specialize in – nor have time for – marketing yourself to your prospects.
That’s where Castelazo Marketing Ltd. comes in. We help you stand out from the crowd.
We specialize in marketing solutions that communicate your message to your prospects and connect with them emotionally. That means more leads, more clients, and more referrals.
There are three important elements that make a successful marketing campaign:
- It speaks to the target audience
- It communicates benefits rather than features
- It motivates the audience to action
If a marketing campaign achieves those three elements, it will be successful.
But it takes a special kind of marketing campaign to achieve those three elements. The design and content of the marketing materials have to be relatable for the prospects you’re targeting. The content has to be written in such a way that it communicates how your service will solve your prospects’ problems or help them achieve their dreams.
That’s why an under-designed, under-written, off-the-shelf marketing campaign just won’t do.
That’s what makes Castelazo Marketing Ltd. so different. Our competitors might sell newsletters or letters or postcards – but they sell them as off-the-shelf commodities. We offer customized marketing campaigns that will get you more deals.
And not only are we customizing the product for the agent, we’re also customizing it for the recipient (e.g. addressing the recipient by name, designing specific products for buyers, sellers, FSBOs, etc.) – which off-the-shelf companies don’t do.
What Our Clients Say
Angie
One contact called me the other day and said that she had been reading my monthly newsletter faithfully and that she was ready to buy and wanted me to be her agent. That deal alone will pay for more than two years of the newsletter service!!
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How to Win: Marketing Strategies for Successful – and Aspiring – Real Estate Agents Ebook
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Real Estate Marketing Blog
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- The Good, The Bad, and The Ugly: Inaugural Edition
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