Molly Castelazo's blog

Research has proven time and again that those businesses that market themselves in economic hard times do drastically better than competitors who cut back on marketing. “Companies that cut advertising, marketing research and other forms of marketing do worse following a downturn,” Anderson Analytics managing partner Tom Anderson told Direct. “This could be an opportunity for smart marketers to get rid of their competition.”*

What is marketing?  Marketing has gotten a bad rap – think Madison Avenue ad men and the toy commercials that make your kids absolutely nuts. While there is that kind of marketing out there, at its core marketing really means something quite simple: communicating your message. Traditionally, it’s a message about your service or your product. But marketing can also mean communicating other messages – giving your prospects the kind of information they want and need, for example.

Whether I believe it or not, the calendar tells me that it’s time for another edition of The Good, the Bad and The Ugly. Today I’ve got a tri-fold brochure that is, I have to be honest, a complete mess. As I always do, I’ve taken out identifying information.

In this REALTOR.com® post I give an overview of the funny-named microblogging service that has taken the world – even the business world – by storm. Learn what @username means, what a hashtag is and what RT stands for. Plus learn 6 tips for using Twitter to build your real estate business.  Check it out!