5 Tips for Real Estate Agents to Generate Leads on Facebook and Twitter

When it comes to social media marketing, Facebook and Twitter are the biggies (though there are other important social media sites, too – learn about them in Social Marketing 101 for Real Estate Agents). The statistics prove that these social networking sites are two of the best places for real estate agents to generate leads online.

Most popular marketing tools for real estate agents

• Twitter – 88%
• Facebook – 87%
• LinkedIn – 78%
• Blogs – 70%
• YouTube – 46%

Whether you’re new to the world of social media marketing or are already on the Facebook and Twitter bandwagon read on for some helpful marketing tips.

First, the facts
More than 500 million active users are on Facebook and more than 30 billion pieces of content are shared each month on the site. If Facebook were a country it would be the third largest.  For real estate agents, the chief benefit of Facebook is the sheer number of potential clients who are active there.

Twitter is all about the short and tweet – catching people’s attention then pointing them to your website or blog for more information. The average number of Twitter posts (“tweets”) per day?  140 million.

Now, how to succeed on Facebook and Twitter

In order to build and keep great business relationships you have to connect the right way. Work to build a network of other agents, buyers, sellers and investors whose relationships will benefit your business.   And remember to think long term – while Facebook and Twitter can generate returns immediately, they are networking tools like any other: it’s about building relationships, and that takes time (and effort).
Most popular tool for marketers

• Twitter 88%
• Facebook 87%
• Linkedin 78%
• Blogs 70%
• YouTube 46%

Reasons people stop following on Twitter…

• Content becomes repetitive or boring overtime
• Tweetstream was becoming too crowded with marketing posts
• The company posts to frequently
• Only followed the company to take advantage of a “one time” offer deal.
• The company’s tweets were too promotional
• Reasons people “unlike” Facebook…
• The company posts too frequently
• Wall is becoming too crowded with marketing post
• The content became boring or repetitive overtime
• Only “liked” the company to take advantage of an offer
• Company didn’t offer enough deals

In order to build great business relationships and keep them you have to connect the right way. Work to build a network of other agents, buyers, sellers and investors whose relationships will benefit your business.

Tip #1: Establish your presence.  Create a profile on Twitter and a business page on Facebook.  Think carefully about the username you choose – you’ll be stuck with it.  Consider a blend of your name and location or website URL if that’s your brand.

Tip #2: Join in on the conversation.  Write on others’ Facebook walls and post frequent tweets.

Tip #3: Not sure what to post or tweet?

• Use your company’s blog or latest news
• Talk about local news, market statistics, etc.
• Reach out to new prospects
• Engage with new friends or followers

Tip #4: Engage.  The key to success in real estate marketing really is engaging all of the tools at your disposal. Twitter and Facebook are social platforms and customers feel empowered. Reach out in a personalized way.

Tip #5: Respond!  When it comes to social media outreach it’s important to always go back and respond to comments that your readers leave. The more you engage with other people the more leads you’ll generate and clients you’ll convert.

Bonus tip: Understand why people un-like or un-follow on Facebook and Twitter

• The content became boring or repetitive
• Tweetstream or Wall was becoming too crowded with marketing posts
• The company posts too frequently
• Only followed or liked the company to take advantage of a “one time” offer deal
• The company’s tweets were too promotional

Building and maintaining your social networks takes time and energy. And content. We can help.  Click here to learn more about our integrated social media marketing and blog ghostwriting service.  We’ve helped many top real estate agents build and grow their networks online. Let us help you.

Learn More/Get in Touch
Website: www.CMRealEstateMarketing.com
E-mail: molly@cmrealestatemarketing.com
Telephone: 480–987–7958