The Good, The Bad, and The Ugly: Inaugural Edition Next Friday, Enter Now!

One of my favorite marketing magazines, BtoB, has a regular feature called “Chasers.” The Chasers review a number of ads with a certain theme, pointing out what works and what doesn’t (this month’s Chasers was about how “pictures in advertisements need to be more than pretty.”) When the magazine comes in the mail, I’ll stand out there by the box reading this particular column -- even if it’s 110° outside.

So I decided that I should do something similar. Starting next Friday, once a week I’ll take one or a few of your marketing pieces (names removed, of course!) and talk about what went right, and what went wrong. I think a title of “The Good, The Bad, and The Ugly” is fitting.

If you’re willing to be my first guinea pig, you’ll get a free critique of your marketing material and help your fellow agents learn what works and what doesn’t.

Anything goes -- postcards, newsletters, letters, ads, websites, blog posts . . . you name it, if you use it to market yourself (and/or inform your clients and prospects), I’m game.

E-mail your submissions to molly@cmrealestatemarketing.com. I’m looking forward to it!