Blog & Website Articles
The value of a regular blog
- Draws web traffic into your website (which is great for getting your message heard by a wider audience)
- Serves as a value-added for your clients because you’re publishing about the issues that are important to them
- You could use a couple of blog posts as content for a monthly e-mail newsletter, which is just another way to keep people engaged, and to encourage your contacts to visit your site and read your blog
- Having a ghostwriter allows you to leverage these benefits without making the time investment yourself
Blogging and social media with Castelazo Marketing Ltd.
Through Castelazo Marketing Ltd. you’ll get a really robust system for: 1) generating leads; 2) converting those leads into clients; and 3) offering a value-added to your current clients that will generate repeat business and referrals. Our integrated blog and social media communications service includes:
- Writing and posting your blog two or three times per week (blogging twice a week is sufficient, but three times is best if you have the budget for it)
- Syndicating your blog on other real estate-related websites (to reach a wider audience)
- Posting comments on other real estate-related blogs, such as Zillow, Trulia, (to drive traffic back to your blog site) -- see also our Online Marketing/Social Media Marketing page
- Updating content on Facebook, LinkedIn, Twitter, ActiveRain, RealTown, and any other social media sites you’d like -- see also our Online Marketing/Social Media Marketing page
The role of your website in blogging and social media engagement
In order for the blogging and social media system to work best you’ll need a way to capture the contact info of your blog readers. Two popular ways to do that are: 1) through an IDX on your site, which allows visitors to search properties on the MLS. You can “gate” that IDX so that people have to give you their contact information before they can search. 2) Another way to generate leads through your site is to use Top Producer’s home value estimator (which people also have to register to see).
Confused, Not Sure Where To Start, Need Help?
Relax! Castelazo Marketing Ltd. is your blogging expert. Let us be your blog writer and posting service.
When hiring the Castelazo marketing team as your blogging expert, you become the pro instantly!
There is no work required from you, so you can enjoy that drink on the beach while we work hard marketing you!
Interested?
Step 1: Call us at 480-987-7958 or e-mail us at info@castelazomarketing.com
Step 2: Talk with one of our marketing specialists to discuss your goals and how blogging can help you achieve them. We’ll go over:
- Identifying your goals for your blog
- How many days would you like your blog to be updated?
- How many websites would you like your blog to be posted to?
- Figuring out the appropriate tone for your blog (professional information, tips and how to’s, selling a lifestyle. . .)
Step 3: We’ll launch, manage, and measure the success of your blog. So you can focus on helping your clients buy and sell real estate.
See Blogging examples by clicking here.
What Our Clients Say
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Excellent E-book! Your ideas and suggestions have proven timely and beneficial. We're in the process of incorporating a number of them right now!Leslie Fillion, Bedford NH
