Direct Marketing
Stay in Touch with Direct Marketing
Direct (print) Mail Marketing Call us old school, but we think (and the numbers agree) that the good old-fashioned Pony Express still has its place. Direct mail (which includes anything you send directly to your prospects by mail – letters, newsletters, postcards, etc.) has a number of advantages, including:
1) As fewer and fewer real estate agents use direct mail, yours will stand out.
2) Direct mail has a sense of permanence. Ideally, your direct mail will be so good that recipients will want to keep it – whether it goes on the fridge or into the “resources” folder. That means that even if the recipient isn’t ready to buy or sell today, your mail will still be around when they are.
3) According to research from the U.S. Postal Service, 67% of Americans feel traditional mail is more personal than Internet communications. Because personal connections are so critical to your success, traditional mail should be a part of your marketing strategy.
4) People like getting mail. A study by InnoMedia revealed that 56% of Americans say receiving mail is a pleasure.
Let Castelazo Marketing Ltd. be your Pony Express.
We understand how important direct mail is to you as an agent. Reaching out and touching your prospects will help you close the deal – if you reach out and touch them often. Consider:
· Only 2% of sales are made on the first contact
· Only 3% of sales are made on the second contact
· A mere 5% of sales are made on the third contact
· Just 10% of sales are made on the fourth contact
· An amazing 80% of sales are made on the fifth to twelfth contact
Direct mail can be a high profit, low cost advertising campaign if done the right way. Castelazo Marketing can help you reach that goal and succeed!
For our clients, we always recommend a direct mail strategy that combines letters, which are more personal, with postcards, which more easily stand out in the mailbox. Some of the key elements of a successful postcard include:
It stands out. The well-designed postcard should jump out at its recipient from the pile of other mail. You can accomplish that through unique, attention-grabbing design and by using a large-size postcard. (See below)
It calls the recipient to action – to call for a listing appointment or to visit your website for a free report, for example.
Below is one of our postcards, which consistently generates industry-beating responses for our clients.
Interested?
Step 1: Contact us at 480-987-7958 or e-mail us at info@castelazomarketing.com
Step 2: Talk with one of our marketing specialists to discussyour goals and how direct mail can help you achieve them. We’ll go over:Your direct mail campaign schedule
- Your mailing list
- Who is your target audience?
- The appropriate style, tone, and content for your postcard or letter
Step 3: We’ll launch, manage, and measure the success of your direct mail campaign. So you can focus on helping your clients buy and sell real estate.
See Direct Marketing examples here.
What Our Clients Say
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I used your suggestions about writing my MLS listings. After 2 weeks on the market I read your "Helping Your Real Estate Agents Stand Out from the Crowd," I rewrote the description. Within 10 minutes the phone started ringing off the wall with agents wanting to show my house. I sold the house for full price immediately so thank you!Jacque Frusetta, Phoenix AZ
