Online Marketing/Social Media Marketing
Engaging Your Audience Online
What is Online Marketing? Online Marketing, also known as I-Marketing, along with a few other names; is simply the marketing of products or services over the internet.
The web is the most up-to-date and fastest way to market yourself. Marketing online is almost like running an ad on TV -- but better. For one, you have many more options for placing your advertisement; and, online marketing is often the best low-cost advertising choice. Most broadly, online marketing falls into two categories: display advertising (like a magazine or newspaper ad, but on a website) and search engine marketing, also known as paid search.
Display Advertising: (Facebook ads, Trulia.com, Activerain.com etc)
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Search Engine Marketing: (Google Ad Words, Microsoft Content Advertising, Yahoo!)
Most typically, you will pay for display advertising and search engine marketing on a per-click or per-impression basis. When you pay per click, you pay the advertiser only when a web visitor clicks on your ad (which links to your website or landing page). When you pay per impression, you pay the advertiser every time a person visits a page that features your ad. Our web marketing specialists can help you decide, if display advertising is right for you, which payment method is best.
Social Media for Real Estate Agents
Yes, Social Media is also a part of online marketing! At Castelazo Marketing Ltd. social media means interacting socially online with a community to help build your business. It’s just like networking and getting to know your neighbors. Our social media engagement services involve online outreach -- getting you seen and heard on the web. Online outreach will: Help you promote your business to a wider audience (beyond those who would visit your site)
- Boost your site’s search engine rankings, which furthers the goal of reaching a wider audience
- Allow you to build your blog readership beyond people who would visit your site (people see your comments, click on the link back to your site and become regular visitors)
- Again, having someone else coordinate your online outreach allows you to leverage these benefits without making the time investment yourself
The social media sites where we help our clients engage include:
Examples of sites where the Castelazo Marketing team posts comments for agents include:
- http://www.zillow.com/blog/
- http://www.truliablog.com/
- http://www.inman.com/blog
- http://360digest.com/
- http://blog.altosresearch.com/
- http://realestatecafe.squarespace.com/
The Castelazo Marketing team knows just how to market when it comes to the web. So if you’re an agent looking for that extra boost, we are here to help!
Interested?
Step 1: Call us at 480-987-7958 or e-mail us at info@castelazomarketing.com
Step 2: Talk with one of our marketing specialists to discuss your goals and how online marketing and/or social media engagement can help you achieve them. We’ll go over: Your Online Marketing Plan
- What is your goal with online marketing/ social media?
- What types of marketing are you interested in?
Step 3: We’ll launch, manage, and measure the success of your blog. So you can focus on helping your clients buy and sell real estate.
See Online Marketing/ Social Media examples by clicking here.
What Our Clients Say
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I used your suggestions about writing my MLS listings. After 2 weeks on the market I read your "Helping Your Real Estate Agents Stand Out from the Crowd," I rewrote the description. Within 10 minutes the phone started ringing off the wall with agents wanting to show my house. I sold the house for full price immediately so thank you!Jacque Frusetta, Phoenix AZ
