What’s Up With the Weird Dog?

Submitted by Molly Castelazo on Thu, 07/16/2009 - 21:41

Castelazo Marketing Ltd. weird dog standing out from the crowd

It’s the question everyone wants to know: “Molly, what is up with that weird dog?” When I first launched the new site, www.CMRealEstateMarketing.com Bob called me up and asked “Did you put orange hair on your dog?!”

So let me clear a few things up:
  1. It’s not my dog. (I have 5 cats – I know, I know.)
  2. If you look closely, it appears to be some sort of headband-type thing. Or maybe it’s Photoshopped. I don’t really think that a Chihuahua could grow hair that long. . . Anyway, it’s not worth ruminating about. Suffice it to say that no animals were harmed in the making of this mascot.
  3. I think he’s hilarious. Cute. Weird. He’s the Taco Bell dog for Castelazo Marketing.
But seriously, the dog symbolizes everything that the new division of Castelazo Marketing Ltd. – www.CMRealEstateMarketing.com – is about. We help Realtors differentiate themselves. That’s critical in an industry in which there are about 2.5 million licensed real estate agents sharing just 10.2 million new and existing home sales.
 
The fact is that you can make a great living as a real estate agent -- even today. If you market yourself to stand out from the crowd. You could get an orange mohawk and a spiky blue necklace. But that would be weird. Instead, you should use newsletters, a blog, direct mail and a website to differentiate yourself from the 10,199,999 other agents out there.
 
Of course, it’s not just about standing out. That’s one reason why an orange mohawk and a spiky blue necklace wouldn’t suffice (and why our dog, while I love him, would be meaningless if there weren’t a proven-results marketing firm standing behind him). Your first step is to rise above the crowd. Then, when you’ve got your prospects’ attention, you show and tell them why you are the one to help them solve their problems and achieve their dreams.
 
So, short story long, that’s what’s up with the weird dog.
 
 
July 16, 2009
Molly Castelazo
Castelazo Marketing Ltd

Learn More
molly@cmrealestatemarketing.com
480-987-7958