Now That’s a Dollar Well Spent.

In this economy, spending money can seem foolhardy – it seems instinctual to take what we still have and hide it under the mattress.  But in times like these, you actually have an amazing opportunity to out-do your competitors by marketing your services when they’re hunkered down, not marketing theirs.

Who Says There’s No Such Thing as a Free Lunch? Free Real Estate Marketing Articles

The best things in life are free.  Good things come in small packages.  All sage adages.  Here, you’ll find a wealth of free marketing information.  To access our free real estate marketing articles, create an account – it's easy!  And for more free information about marketing yourself as a real estate agent, check out our Real Estate Marketing Blog.

Sign in to access our free articles. If you're not yet a member, create your account today – it's completely free!

The Writer's Checklist

Many real estate agents write their own copy – for their websites, their newsletters and postcards, their listing flyers. If you’re among them, or are thinking about trying your hand at writing, print out this checklist and tape it to your wall.  Sign in to read The Writer's Checklist.

Can You Hear Me Now? Listening to the Voice of the Customer

Three marketing lessons to boost your income: 1) Listen to your customers. Nothing else matters. But actually listen to them. 2) Measure the results of your marketing activities. 3) Follow through on what your customers tell you. Sign in to read Can You Hear Me Now? 

Measure Twice. Succeed Always.

When you’re marketing yourself, you need to make sure that when you spend money on a direct mail postcard, and e-mail blast, a new web page – whatever – that it’s actually getting you results. Otherwise, you’re wasting your money – and you’re not achieving the kind of results you could be, which is probably worse.  Sign in to read Measure Twice. Succeed Always.

 For-Sale Stuff

Because sometimes you have to pay to play, we also offer a variety of for-sale stuff, like our bestselling e-book on marketing strategies for real estate agents.

5 Letters That Can Change Your Life (Or At Least Your Business) E-book

Chock-full of real-life success stories, this e-book will teach you how to flourish – no matter what the state of the economy or the housing market. You’ll learn:

• How to articulate the benefits of your service

• The importance of knowing your prospects

• How to figure out the only thing you really need to know

• How to help your prospects solve the problems or achieve the dreams that motivate them

• What you don’t know about the Fair Housing guidelines can hurt you – and how to stay safe

How to Win: Marketing Strategies for Successful – and Aspiring – Real Estate Agents

With plenty of examples, written in a readable, engaging tone, this e-book will show you:

• How to make sure that buyers and sellers will find you online

• How to leverage the advantages of the good old-fashioned Pony Express

• How to plan your integrated marketing campaign with a touch matrix

• How to set your marketing budget to maximize income and minimize expense

Browse the sample e-book – which includes the full Table of Contents and 9 chapters – for how-to’s, tips, and other information you can’t afford to ignore. When you’re ready to take your business to the next level, purchase the full 65-page version.

Real Estate Marketing Links

• Castelazo Marketing Ltd.’s main site 
• Become a fan!  Castelazo Marketing Ltd. on Facebook
• Follow us on Twitter!
• Join us on ActiveRain
• American Marketing Association