Marketing Tools for Realtors
Marketing Tools for Realtors: Soar Above Your Competitors
Print & E-mail Newsletters, Blog & Website Articles, Letters & Postcards to Help Real Estate Agents Stand Out from the Crowd
"Convert More Clients" Print & Email Newsletters
Are you the real estate expert your prospects turn to?
According to the National Association of Realtors®, most buyers and sellers “are looking for a real estate agent who is knowledgeable about local market conditions.”
That’s why Castelazo Marketing Ltd. has designed our "Convert More Clients" Print & Email Newsletters – to help you be the expert your prospects turn to, without all the time and headache of producing a monthly newsletter yourself. Click here to
- Read about all the benefits of our print and email newsletters
- Get details on what each customized newsletter includes
- See all 12 newsletter options
- Read what our clients have to say about our print and email newsletters
- Start your newsletter subscription in just 3 easy steps
- Read about the importance of personalizing your marketing materials
"Generate More Leads" Blog & Website Articles
84% of buyers and sellers are on the Internet. Will they find you?
Studies (including a recent one by the National Association of Realtors®) show that the vast majority of home buyers and sellers use the Internet to search for homes, market values and – yes, real estate agents. By having a website and blog with relevant, informative, up-to-date articles.
- Your site will rise in the search engines, so buyers and sellers find you when they search for real estate agents
- When potential clients do find your website and blog, your informative, readable, timely content will demonstrate to them that you’re a real estate expert – the kind they want to hire
- If you’re active in the blogosphere you’ll cultivate relationships with agents around the country – agents that will be thrilled to refer potential clients to you
Maybe you already know all this. Maybe you already know that you need fresh, relevant blog content and readable, informative web articles. But, if you’re like most agents, you don’t have the time to create that content. And you’re a real estate agent, not a writer.
That’s why I’ve done all of the work for you. Check it out. . .
"Stay in Touch" Direct Mail Letters & Postcards
More Touches. More Leads. More Deals.™
Will your prospects call you when they’re ready to buy or sell?
Reaching out and touching your prospects will help you close the deal – if you reach out and touch them often. Consider:
- Only 2% of sales are made on the first contact
- Only 3% of sales are made on the second contact
- A mere 5% of sales are made on the third contact
- Just 10% of sales are made on the fourth contact
- An amazing 80% of sales are made on the fifth to twelfth contact
We Want You to Compare Us to the “Other Guys”!
In today’s economy, we certainly understand that every penny counts. When you spend money, you want to make sure you’re spending it where it counts. So we welcome you to compare us to our competitors. We know you’ll find:
- That some of our competitors are cheaper. Note that we said cheaper, not “less expensive.” That’s because. . .
- The “other guy” offers recipes and stale, generic articles. We offer timely, relevant, area-specific content – the kind your prospects want to read. Some of our most recent article titles include Underwater? How to Deal and 5 Steps to Smart Foreclosure Investing.
- We position you as the real estate expert your contacts will turn to – for up-to-date information on your local real estate market and helpful tips on buying and selling. The “other guy” positions you as an expert on baking pies and tending a garden.
- The “other guy” charges customization fees or requires you to do all the work to make the newsletter/blog/mailer/website your own. We do all that for you, at no extra charge.
- We print, fold, address, stamp and mail your newsletters, letters and postcards for you if you want it (after all, you’re busy enough). With the “other guy,” you’re on your own.
As you continue to explore our services, please let us know if you have any questions about how we can help you GENERATE more leads, CONVERT more clients, and KEEP more repeats and referrals. How we can help you WIN.
What Our Clients Say
Angie
One contact called me the other day and said that she had been reading my monthly newsletter faithfully and that she was ready to buy and wanted me to be her agent. That deal alone will pay for more than two years of the newsletter service!!
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How to Win: Marketing Strategies for Successful – and Aspiring – Real Estate Agents Ebook
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Real Estate Marketing Blog
- Real Estate Marketing Blog – 6 Tips for Using Twitter to Build Your Real Estate Business
- Real Estate Marketing Blog – Where Have You Been All My Life?
- What AIDA Can Do for You
- The Good, The Bad, and The Ugly #2
- Honey – I Am Having A “Business”
- Spam, Part II: What You Don’t Know Can Hurt You
- The Good, The Bad, and The Ugly: Inaugural Edition
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