Blogs

Have you harnessed the power of social media?

A “blog” might seem like a newfangled kind of thing, but ignore the phenomenon at your own peril.  More and more real estate clients – home buyers and sellers – of all ages turn to blogs and other forms of social media for information on their local real estate markets, tips and how-to’s. 

Yet the relative youth of the blog as a form of communication gives you a great opportunity to get out there and deliver your message loud and clear to lots of buyers and sellers.  Castelazo Marketing Ltd. makes it easy with our A-to-Z blog service; we’ll set up your blog, write the content, promote it on the Internet, and measure its success.

Interested?

Step 1: Contact us

Step 2: Talk with one of our marketing specialists to discuss your goals and how blogging can help you achieve them. We’ll go over:

• Identifying your goals for your blog
• How many days would you like your blog to be updated?
• How many websites would you like your blog to be posted to?
• Figuring out the appropriate tone for your blog (professional information, tips and how to’s, selling a lifestyle. . .)

Step 3: We’ll launch, manage, and measure the success of your blog. So you can focus on helping your clients buy and sell real estate.

Our blog services – what you’ll get

Through Castelazo Marketing Ltd. you’ll get a really robust system for: 1) generating leads; 2) converting those leads into clients; and 3) offering a value-added to your current clients that will generate repeat business and referrals. Our integrated blog and social media communications service includes:

• Writing and posting your blog two or three times per week (blogging twice a week is sufficient, but three times is best if you have the budget for it)
• Syndicating your blog on other real estate-related websites (to reach a wider audience)
• Posting comments on other real estate-related blogs, such as Zillow, Trulia,  (to drive traffic back to your blog site) -- see also our Online Marketing/Social Media Marketing page
• Updating content on Facebook, LinkedIn, Twitter, ActiveRain, RealTown, and any other social media sites you’d like -- see also our Online Marketing/Social Media Marketing page

Are you ready for a blog that will help you generate leads, convert those leads into clients, and keep those clients as repeats and referrals?  Click here to set up your free marketing consultation.

The value of a regular blog

• Draws web traffic into your website (which is great for getting your message heard by a wider audience)
• Serves as a value-added for your clients because you’re publishing about the issues that are important to them
• You could use a couple of blog posts as content for a monthly e-mail newsletter, which is just another way to keep people engaged, and to encourage your contacts to visit your site and read your blog
• Having a ghostwriter allows you to leverage these benefits without making the time investment yourself