Direct Marketing

Will your prospects call you when they're ready to buy or sell?

Will your prospects call you when they’re ready to buy or sell?

Reaching out and touching your prospects – with a letter, a postcard, or an e-mail – will help you close the deal if you reach out and touch them often.  Consider:

• Only 2% of sales are made on the first contact
• Only 3% of sales are made on the second contact
• A mere 5% of sales are made on the third contact
• Just 10% of sales are made on the fourth contact
• An amazing 80% of sales are made on the fifth to twelfth contact

Interested?

Step 1: Contact us

Step 2: Talk with one of our marketing specialists to discuss your goals and how direct mail can help you achieve them. We’ll go over:

• The goals you’re looking to achieve
• Your direct mail campaign schedule
• Your mailing list
• Who is your target audience?
• Postcard? Letter? E-mail?  All of the above?
• The appropriate style, tone, and content for your postcard, letter, or e-mail

Step 3: We’ll launch, manage, and measure the success of your e-mail or print mail campaign. So you can focus on helping your clients buy and sell real estate.

Our direct marketing services – what you’ll get

Print mail – postcards and letters

Call us old school, but we think (and the numbers agree) that the good old-fashioned Pony Express still has its place. Direct mail has a number of advantages, including:

1. As fewer and fewer real estate agents use direct mail, yours will stand out.
2. Direct mail has a sense of permanence. Ideally, your direct mail will be so good that recipients will want to keep it – whether it goes on the fridge or into the “resources” folder. That means that even if the recipient isn’t ready to buy or sell today, your mail will still be around when they are.
3. According to research from the U.S. Postal Service, 67% of Americans feel traditional mail is more personal than Internet communications. Because personal connections are so critical to your success, traditional mail should be a part of your marketing strategy.
4. People like getting mail. A study by InnoMedia revealed that 56% of Americans say receiving mail is a pleasure.

While every services we provide our clients is unique, our direct mail services typically involve, first, creating a campaign, which lists what mailers you’re sending, when, and to whom.  If you don’t already have a letterhead, we’ll design one that reflects your unique brand.  For your postcards, we’ll pair stand-out copy with stand-out images that will get you noticed.  For letters, we’ll write the content that demonstrates to readers why you’re the one they should trust. We’ll coordinate the printing and mailing of your postcards and letters, and we’ll measure your response (so we can see what’s working).

E-mail

Bursting onto the popular scene in the 1990s, electronic mail (e-mail) has come to define much of our 21st century communications.  As marketers, one of our favorite things about e-mail is its low cost. While sending a letter by “snail mail” costs somewhere around $0.80, sending an e-mail is nearly free.

One of the biggest downsides to e-mail, though, is that every other marketer on the planet loves it as much as we do.  Most of us receive hundreds of e-mails a day.  In other words, e-mail can be a great tool as you market yourself, but you have to rise above the clutter of all the other e-mails your recipient gets in any given day. You have to work hard to beat industry-standard open rates (the % of your e-mails that are actually opened). 

That’s where we come in – we’ll help you make e-mail work for you, from start to finish.  First, we’ll design an e-mail template that you can use for all of your client communications – one that will work within your contact management system, if you have one, or within Constant Contact.  We’ll create an e-mail campaign schedule (consistency is key).  We’ll write the copy that will have recipients waiting for your next note (and subject lines that will get your e-mail opened).  And we’ll coordinate the sending of your e-mails measure your open rates and click-through rates.  We’ll make sure that your e-mail stays within the law, too (when it comes to e-mail and the CAN-SPAM Act, what you don’t know can hurt you).

Are you ready for a print letters, postcards, and e-mail that keeps you top-of-mind with prospects and clients, and makes you the one they call when they’re ready to buy or sell?  Click here to set up your free marketing consultation.