Newsletters

Are you the real estate expert your prospects turn to?

According to the National Association of Realtors®, most buyers and sellers “are looking for a real estate agent who is knowledgeable about local market conditions.”

That’s why we designed our newsletter service – to help you be the expert your prospects turn to, without all the time and headache of producing a monthly newsletter yourself.

Interested?

Step 1: Contact us

Step 2: Talk with one of our marketing specialists to discuss your goals and how a newsletter can help you achieve them. We’ll go over:

• Your newsletter campaign schedule
• Print or e-mail -- which works best to meet your goals?
• Your mailing list
• Figuring out the appropriate style, tone, and content for your newsletters

Step 3: We’ll launch, manage, and measure the success of your newsletter campaign. So you can focus on helping your clients buy and sell real estate.

Our newsletter services – what you’ll get

If we decide that a print newsletter is best for your goals and audience, we’ll take care of the process, start to finish.  We’ll design a newsletter template that reflects your unique brand.  We’ll write the content that positions you as the local real estate expert.  We’ll coordinate the printing and mailing of your newsletters.

If we decide that an e-mail newsletter is best for you, we’ll take care of that process start-to-finish too.  We’ll design a newsletter template that will work within your contact management system, if you have one, or within Constant Contact.  We’ll write the content that compels your readers to click “open” time after time.  We’ll coordinate the sending of your newsletter and measure your open rates and click-through rates.

As you think about a real estate newsletter to position yourself as the expert and keep yourself top-of-mind with prospects and clients, consider the key elements of a successful newsletter (print or e-mail):

• It offers timely, relevant, area-specific content – the kind your prospects want to read. It epitomizes the phrase “news you can use.”
• It positions you as the real estate expert your contacts will turn to – for up-to-date information on your local real estate market and helpful tips on buying and selling.
• It describes the unique benefits you offer your clients (why your prospects should hire you and not the next guy) and includes your contact information
• It stands out – from the pile of other mail in your prospect’s box and from the mailings other real estate agents might send. (Remember, different is good!)

Are you ready for a newsletter that will keep you top-of-mind with clients and prospects?  Click here to set up your free marketing consultation.