Online Engagement

Engage your audience online

The web is the most up-to-date and fastest way to market yourself. Marketing online is almost like running an ad on TV – but better. For one, you have many more options for placing your advertisement; and, online marketing is often the best low-cost advertising choice. Most broadly, online marketing falls into two categories: display advertising (like a magazine or newspaper ad, but on a website) and search engine marketing, also known as paid search.

Interested?

Step 1: Contact us

Step 2: Talk with one of our marketing specialists to discuss your goals and how online marketing and/or social media engagement can help you achieve them. We’ll go over:

• What is your goal with online marketing/ social media?
• What types of marketing are you interested in?
• We’ll help you create an online marketing plan

Step 3: We’ll launch, manage, and measure the success of your online marketing and social media engagement. So you can focus on helping your clients buy and sell real estate.

Our online marketing and social media services – what you’ll get

Display advertising: (Ads on Facebook, Trulia, ActiveRain, Realtor.com®, etc.)

Search engine marketing: (Google AdWords, Bing, Yahoo!)

We’ll help you decide which advertising outlet is right for you; we’ll create your ad (including design and copywriting).  We’ll create a landing page on your website dedicated to visitors click through from that ad (a trick known to increase conversion rates).  We’ll launch and manage your ad, including regular measurement to ensure that it’s as successful as it can be.

Most typically, you will pay for display advertising and search engine marketing on a per-click or per-impression basis. When you pay per click, you pay the advertiser only when a web visitor clicks on your ad (which links to your website or landing page). When you pay per impression, you pay the advertiser every time a person visits a page that features your ad. Our web marketing specialists can help you decide, if display advertising or search engine marketing is right for you, which payment method is best.

Social media engagement

At Castelazo Marketing Ltd. social media means interacting socially online with a community to help build your business. It’s just like networking and getting to know your neighbors. Our social media engagement services involve online outreach -- getting you seen and heard on the web. Online outreach will:

• Help you promote your business to a wider audience (beyond those who would visit your site)
• Boost your site’s search engine rankings, which furthers the goal of reaching a wider audience
• Allow you to build your blog readership beyond people who would visit your site (people see your comments, click on the link back to your site and become regular visitors)
• Again, having someone else coordinate your online outreach allows you to leverage these benefits without making the time investment yourself

We will help you decide which social networks are best for you, then we’ll create your profile.  Then we’ll regularly update your profile with news about your listings, information from your blog, and local happenings.  The social media sites where we help our clients engage include:

• Facebook
• Twitter
• LinkedIn
• ActiveRain
• Realtor.com® 
• Zillow
• Trulia
• RealTown

Are you ready to reach prospects online?  Click here to set up your free marketing consultation.